The Beauty Industry in Malaysia is
Booming
The cosmetics industry in Malaysia has recently expanded, bringing new names to
the scene. The nation’s dense tropical rainforests are a rich source of natural
ingredients for cosmetics. The Borneo rainforest face lifting tools, for example, is 130 million years
old, much older than the Amazon. This rainforest has been home to a long line of
local brands, as well as a number of international brands. The thriving Malaysian
cosmetics industry is now poised to expand to other parts of the world.
The market for halal cosmetics in Malaysia is booming. Although the global
pandemic has affected the country’s economy, exports to Malaysia have grown in
recent years. In addition to essential oils, the nation’s market is also home to
shaving and skincare products, cosmetic ingredients, and hair care products. For the
next decade, halal beauty will grow even faster than the global market, thanks to
the growing interest among Malaysians in natural, organic products.
The skincare market in Malaysia is a part of the overall personal care market, with
MYR3.2 billion worth of revenues in 2018. Knowing more about the country’s
consumer demographics and trends can help beauty care companies target these
customers and increase their sales. If you are thinking about launching a skincare
brand in Malaysia, you may want to consider partnering with a local influencer. For
example, Ameera Khan and Vivy Yusof both have millions of followers on Instagram
and a significant following. The social influencers’ popularity means that the
skincare products they sell are more likely to reach a wide audience.
The Malaysian cosmetic industry has a strong market perception for U.S. products.
They are often considered to be high-quality and free of animal testing. However,
they tend to cost more than their local counterparts, making them less competitive.
Furthermore, nearly 70% of the country is Muslim, and cosmetics must meet the
demand for Halal-certified products. As a result, Malaysian consumers are looking for
natural, organic, and cruelty-free cosmetics.
Women are increasingly conscious about what they put on their skin and in their
cosmetics. Many are unaware of the hidden health risks associated with cosmetics.
These issues are being addressed in this research. Hopefully, our findings will help
you make informed decisions about your cosmetic purchases. And with this
research, the beauty industry can continue to develop and expand as a thriving
marketplace for local brands. So, what are the secrets to the beauty industry in
Malaysia?
One of the most encouraging aspects of the Malaysian beauty industry is that it is
growing quickly. According to the Euromonitor report, cosmetic companies have the
highest growth potential in Asia and South America. With all the different types of
products, Malaysians are using cosmetic products in all levels of society. However,
there are also a number of advantages and disadvantages to using them. In
Malaysia, the problem is that consumers are not informed about the benefits of
using cosmetic products because they are more concerned with the side effects of
the products they use.
One such brand is Savina Organics. It has been gaining in popularity in South Korea,
and has recently expanded into Malaysia with a new product called Anti-Fatigue Eye
Contour Gel. It is a pearlised gel that targets early signs of ageing and reduces eye
bags and dark circles. As a bonus, it is fragrance-free, so sensitive skin will be able to
use it without irritated skin.